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Barcodes are essential for inventory and sales, but they’re purely functional. QR codes, on the other hand, open up a world of interaction with your customer.

Here’s why placing a QR code next to your barcode is a smart move:

✅ 1. Unlock Instant Customer Engagement

While a barcode is scanned by retailers, a QR code is scanned by your customers.

By placing a QR code next to the UPC or EAN barcode, you can link to:

• A product manual or setup video
• A customer support page
• A promotional offer or discount
• Your brand’s story or sustainability mission
• Your Instagram or TikTok profile

This turns your packaging into an interactive experience.

✅ 2. Build Trust and Transparency

Modern consumers want to know what they’re buying—where it came from, what’s in it, and who made it.

Use your QR code to link to:

• Ingredient or sourcing information
• Certifications or test results
• Reviews and testimonials
• Social proof

Transparency builds trust—and trust builds repeat business.

✅ 3. Track Scans and Measure ROI

At eQRcodes.com, our premium users get scan tracking and analytics. You’ll know:

• How many people scanned the code
• When and where they scanned
• What device they used

This gives you real-world data on how your products are performing, and how customers are engaging.

✅ 4. Easy to Design. Easy to Print.

QR codes are simple to add to your existing packaging. You can generate and customize them using eQRcodes.com in just minutes. Add your logo, change the color, or embed a short URL.

They print cleanly and work well even at small sizes—just make sure they’re scannable and not too close to your barcode.

✅ 5. Future-Proof Your Packaging

Retail is moving fast. By adding a QR code, you create a bridge to your digital experience—without needing to reprint your packaging every time something changes.

You can edit the destination of your QR code at any time if you use our dynamic QR code feature. That means one printed label can stay current for years.

How to Get Started

It’s easy. Visit eQRcodes.com and:

1. Generate your QR code
2. Customize the design (colors, logo, shape)
3. Track performance with analytics
4. Print it on your packaging—next to your barcode

You’ll get a 7-day free trial of our premium features, including scan tracking, editable destinations, and beautiful custom designs.

Final Thoughts

Adding a QR code next to your barcode doesn’t replace anything—it enhances everything. It turns your label into a customer engagement tool, a feedback loop, and a digital bridge to your brand.

Don’t miss out on the opportunity to connect. Add a QR code to your product packaging today.

👉 Get started with your free trial at eQRcodes.com

The post Double the Impact: Why Every Product Label Needs Both a Barcode and a QR Code appeared first on eQRCodes.com.

Get Started With QR Codes Now!

Create your own QR Codes completely free using our Code Generator! Create a range of codes, from URL links, contact forms, and track all the stats! You can even customize the design and size.

Make A QR Code!

The post Premium QR Code Features – What do you get? appeared first on eQRCodes.com.

What Is a QR Code?

QR stands for Quick Response. A QR code is a type of 2D barcode that can store a large amount of data and be read quickly by a smartphone camera or QR code scanner.

Unlike traditional 1D barcodes that store data in horizontal lines, QR codes store data both horizontally and vertically, allowing them to contain much more information—up to 7,089 numeric characters or 4,296 alphanumeric characters, depending on the version and level of error correction.

What’s Inside a QR Code?

A QR code is made up of a matrix of black and white squares. Each section of this matrix plays a specific role:

• Position markers: The large squares in three corners tell the scanner where the code begins and help it orient the rest of the data.
• Alignment pattern: Smaller square(s) help the scanner read the code even if it’s distorted or printed on a curved surface.
• Timing pattern: Alternating black and white modules between the position markers allow the scanner to determine the size of the data matrix.
• Format information: Stores error correction level and masking pattern.
• Data and error correction modules: The actual encoded data and redundant information to restore it if parts are missing or damaged.

How a QR Code Is Scanned and Decoded

Here’s a simplified version of what happens when you scan a QR code:

1. Capture: Your phone’s camera or QR code reader captures the QR code image.
2. Locate & Align: The software detects the position markers and determines the code’s orientation.
3. Analyze the Grid: It reads the data modules (the black and white squares) using built-in algorithms.
4. Decode: The encoded data is translated into usable information—usually a URL, contact details, plain text, or another action.

Most modern smartphones can decode QR codes instantly without the need for a third-party app, making them one of the most frictionless tools in digital communication.

What Can a QR Code Do?

QR codes can do more than just open websites. They can:

• Share your contact info (vCard)
• Send an SMS or pre-fill an email
• Connect to Wi-Fi
• Display product details
• Link to payment portals
• Trigger app downloads
• Track marketing campaigns

At eQRcodes.com, our platform lets you design custom QR codes, track scans, and integrate them into your marketing materials or product packaging—helping you bridge the gap between physical and digital.

Dynamic vs. Static QR Codes

Static QR codes are fixed. Once generated, you can’t change the destination URL or data.

Dynamic QR codes, on the other hand, are editable. You can update the destination URL or linked content without reprinting the code, and they offer analytics like:

• Number of scans
• Time and location of scans
• Device types used

At eQRcodes.com, we specialize in dynamic QR code creation with premium design tools and real-time scan tracking, giving your brand a measurable edge.

Final Thoughts

QR codes work by encoding data in a square grid that scanners can quickly interpret. Their simplicity, versatility, and ease of use make them an essential part of modern marketing and communication strategies.

Ready to make your own? Visit eQRcodes.com to generate, customize, and track your QR codes with ease.

The post How does a QR Code work? appeared first on eQRCodes.com.

Why should you apply for an Amazon GTIN Exemption?

Applying for an Amazon GTIN Exemption allows you to sell products on Amazon with your own branding/private-labels or selling handmade products. This makes it perfect if you’re using QR Codes on your products, and want to share your codes through avenues like Amazon. Want to get started with making a QR Code? Head over to our beginner walkthrough! We offer a QR Code Generator designed for business use, which allows for custom QR Code generation, customization, and distribution.

What is a GTIN? What about UPCs?

So, what exactly is a GTIN? What about UPC and ISBN? These are all important to know if you’re getting into the business of selling products. Let’s first get started with a GTIN. It’s short for Global Trade Item Number, which identifies products, and is usually affixed to the barcode.

A UPC is similar, and a Universal Product Code, which acts as an identifier (for physical products). It consists of two parts, unlike the GTIN. A Barcode and a unique number string underneath.

An ISBN is a similar concept, but specifically for books and usually incorporates the publication date somehow. A GTIN Exemption let’s you sell products on Amazon without having one of those unique codes, which allows for private-labels.

Things to remember:

Whilst GTIN Exemptions are an easy way to sell products on Amazon without an identification number of sorts, it’s usually recommended only as a short-term strategy to sell non-barcoded products. 

Amazon also has a list of brands that require a GTIN no matter the circumstance. Exemptions are not allowed for these products, so if you’re selling products from another business or manufacturer, check first if they already require a GTIN for selling.

When applying for an Amazon GTIN Exemption, ensure that the brand name you’re planning to sell is an exact match, otherwise it might result in your application being rejected. Also, images must be real-world pictures. Finally, the branding or QR Code you’re using must be permanently affixed to the product you’re planning to sell.

Requirements to apply for an Amazon GTIN Exemption

Not sure when to apply for a GTIN exemption? Amazon has a list of scenarios on their website, which contain some situations where the exemption is handy. 

• When you want to sell products where the brand, publisher, or manufacturing company doesn’t already provide a GTIN.
• If you want to private-label products, or hand-made products—for example, having your own identification on the product, such as a QR Code.
• You want to sell a product that uses generic naming/doesn’t have a brand name.
• Selling parts for a product that doesn’t have a GTIN. For example, car/vehicle parts.
• Selling items in bundles, as you can’t have a GTIN that covers all the products.

How do you start applying for a GTIN Exemption?

Here are all the steps to get started to apply for a GTIN exemption.

1.  First of all, you want to head over to the “Apply for a GTIN Exemption” page on Amazon. You’ll need to have a Seller Account on Amazon. Need to sign up for an Amazon Seller account? Head over to here. You’ll need to have a chargeable card, identification, and a business or at least list your place of residence.
2. Assuming you have an Amazon Seller Account, and you’ve opened the “Apply for a GTIN Exemption” page, it’ll ask you for details for your product. Click the “select” button, and then select the relevant category for your product. The page should look something like this: 

3. Next, you’ll want to write in the Brand/Publisher for the product you want to be selling. For example, if it’s a Generic-branded product, put in “Generic.” If it’s a product manufactured/made by your own company, put that in.

Pro Tip! You can actually apply for multiple exemptions at once—which goes up to 10. You can simply just click the + Add More Brands/Publishers link. It isn’t limited to just one category either! You can click the +Add More Categories link, too.

4. All finished with adding in the products you want to apply for an exemption for? All you need to do now is click the giant “Check for eligibility” button at the bottom of the page. If you’re eligible to apply for a GTIN exemption, you’ll be able to continue the process, and Amazon will ask for proof.

5. From here, you’ll need to apply proof of the product. This includes providing Amazon with the product name, as well as uploading images of the product—this will need to be repeated for every product you’re putting in the application… Then just click Submit request! Applying for an Amazon GTIN Exemption is just that easy!

Wondering how long approval takes?

You’ll receive an email regarding the approval status of your GTIN exemption within 48 hours of the submitted request. Don’t check your emails often? The approval status is also made viewable in your case log for the request. Amazon is quite quick to respond, so don’t stress!

If you’re trying to build your own branding, or add your own QR Codes for identification and marketing reasons—applying for a GTIN Exemption is a must. The process is quite simple and straightforward. We wish you the best of luck! Not sure where to get started with adding QR Codes to your products? Or why? Check out our post on how and why to add QR Codes to your product labels!

Get Started With QR Codes Now!

Create your own QR Codes completely free using our Code Generator! Create a range of codes, from URL links, contact forms, and track all the stats! You can even customize the design and size.

Make A QR Code!

The post How To Apply For An Amazon GTIN Exemption appeared first on eQRCodes.com.

So, how do you create a QR Code that links to your Instagram Account?

Before jumping into how to create a simple Instagram-linking QR Code, do you know all the other things you can use it for? You should give our creative uses for QR Codes article a read! You don’t have to limit your growth with just Instagram. Use QR Codes to boost all facets of your company and brand! From getting more newsletter sign-ups, marketing promo interactions, and more.

So, where do you begin with creating a QR Code? First of all, you want to head over to our Code Generator on our home page. The website interface should look like this:

At the top, there are a few tab options: “URL, Text, Email, Phone…” You will want to click the URL tab. This will let you attach any URL to the QR Code. So, when a user scans the code using their phone/camera app, it’ll open the URL for them using their default browser, or app (in this case, Instagram).

From here, you’ll want to find your Instagram Profile’s URL. This can simply be found by going to your Instagram profile on a web browser. It typically looks like “https://instagram.com/username-here/”. Now it’s all set! You can generate the QR Code, print it out and/or share it!

Don’t forget, you can style your QR code, too. You can change the colors, add photos, and even play with the sizing options.

What else can you use it for?

Do you sell physical products? Did you know, you could actually incorporate QR Codes into the design, like with the Converse shoe pictured above! You could have this QR Code link to your Instagram, so customers can easily find your Social Media accounts and message you!

The possibilities of use case for QR Codes are nearly endless, with your creativity being the only limit. Are you someone that changes your QR Codes often? You can even create dynamic QR Codes just in case you ever need to change the URL the code links to. 

QR Codes are one of the most versatile tools a business or marketing event can use. It’s stronger than your old plain poster, or pen and paper. It can be a quick way to link with clients, or connect with consumers, as well as quickly share contact information. Along with this, it can be an invaluable tool at your disposal for collecting statistics and data. We even offer statistic tracking tools, so you can see how many people have scanned your QR Code! If you want to get started, and grow your business exponentially with these codes, click the button down below!

Get Started With QR Codes Now!

Create your own QR Codes completely free using our Code Generator! Create a range of codes, from URL links, contact forms, and track all the stats! You can even customize the design and size.

Make A QR Code!

The post How To Use QR Codes To Boost Instagram Interaction appeared first on eQRCodes.com.

Get Started With QR Codes Now!

Create your own QR Codes completely free using our Code Generator! Create a range of codes, from URL links, contact forms, and track all the stats! You can even customize the design and size.

Make A QR Code!

The post Using QR Codes For Business Marketing Events—How And Why? appeared first on eQRCodes.com.

Looking for new ways to promote your new company? Or maybe just boost engagement with customers for your pre-existing business? Well, we’re here to help! Here are some creative uses for QR Codes in business and marketing! QR Codes have been around for decades, but their popularity has been growing exponentially in recent years.

This is all thanks to the global boom of smartphone usage. Did you know, the smartphone market grew from 59% in 2017 to over 78% in 2020? This is one of the driving factors for the growth of QR Codes, along with the global pandemic. According to a Statista survey, it is estimated that over 11 million US households alone scanned a QR Code.

That’s a massive number. It’s extremely fast-growing, but you won’t believe the numbers for Asia. The use of these codes are surging throughout Asia, especially in China. COVID-wise, the need of contactless methods of interaction increased. This is where QR Codes come in! It allowed for easy, contactless interactions between consumer and seller, as well as an easy form of payment, and tracking (for the pandemic).

So, where does this all come together for businesses and marketing? Well, it’s been shown that QR Codes are more effective than other traditional marketing tactics, and are also great for conducting surveys, or sharing company information and contact details. For example, consumers are much more likely to quickly scan and fill out a survey online than they are to write everything out on pen and paper.

Also, nearly every smartphone has a QR Code scanner built-in to their default camera! So, the target audience is massive. If you want to give making one of these codes a go, we offer a QR Code Generator. We also offer tutorials that cover the different types of QR Codes you can create!

Adding QR Codes To Product Labels

Running a store? Whether it’s an online business, grocery store, make-up company, or whatever in-between-one of the best creative uses for QR Codes is to add them to your product labels! QR Codes can be an easy way to communicate with your consumers.

You could use the QR Code for a range of scenarios. Sending a package? You could throw the QR Code on there to link to a survey, so, customers can instantly scan the box or packaging and give you feedback! This can be a great way to collect invaluable data, and find out what your audience is into or wants to see.

Another good example of QR Codes on product labels is within physical stores. You can add the QR Code for customers to scan on their phone to see more information about the product. This allows you to save space on the label itself, and have all the information presented through the code!

Finally, you could also have it link to tutorial or How-To videos. This is great for technology products, or make-up. Not sure how to set this up? Well, we actually have a QR Code Generator on our website – and it’s completely free! Just put in the URL or information you want to show, and then click generate! You can also customize the size to fit your product labels.

Email Newsletter Sign-Ups

Running an advertisement or promotional campaign? Rather than having potential subscribers searching up your website, and then running through a bunch of clicks and buttons to sign-up for your newsletter – you can just use a QR Code! You can generate a QR Code and print/add it to any images/campaigns or other promotional material you’re using, and have it link to a URL that takes potential subscribers directly to your email sign-up. It’s been shown that consumers are more likely to sign-up for a service when the steps are as minimal and simple as possible.

Easy Signing For Petitions

Similarly, to email sign-ups, did you know you could even use it for people to easily sign petitions? For example, if you’re running a petition on Change.org, you could just have the QR Code link straight to the petition’s URL! This is great for non-for-profit businesses or charities. You can easily spread the word out for your petition, and put the QR Code on promotional materials, or posters for your cause. It’s more efficient than walking around, asking people to sign a sheet!

Use QR Code For Discount/Promo Codes

Really want to drive customer engagement and sales? Use QR Codes to give out discounts or promotional codes for your store! You could even have it link to a sign-up page to receive the discount/promo code. It’s a win/win! It’s also one of the most creative uses for QR Codes when it comes to businesses. You could plaster these QR Codes in your store, any advertisement posters, and it’s a good “call to action” marketing technique. It’s actually become quite a common practice, and many companies are already implementing this strategy.

Processing Payments

Did you know? There has been more than $2 trillion spent in payments/transactions over QR Codes. This figure is estimated to easily reach $3 trillion by 2025. If it ends up happening earlier, it won’t be a surprise!

Many businesses have been turning to QR Codes to process payments, and it’s already supported by most of the major payment processers – like PayPal and Apple Pay. You can get creative with it, too. Running a restaurant or cafe? You can put the QR Code on the menus or tables, and have people order + pay without getting up! 

In a post-pandemic world, it’s also safer for both, the consumer and worker, as it’s contact-free. On top of this, it’s efficient. It also means the resources that would usually be spent taking orders and payments can be used elsewhere. It’s also more attractive to customers, as they won’t need to wait in huge lines! QR Code payments are almost instant, and can take a range of payment options.

 

Business Cards

It’s such an obvious solution for business cards, we don’t even know if it counts as creative uses for QR Codes! It’s just so simple and intuitive. Adding QR Codes on your business card makes any potential client and consumer accessing your contact details so much easier. It also makes them more likely to actually contact you!

Instead of going through the tedious and lengthy process to open up an email app and put in your contact address, or typing out your entire phone number (which could go wrong!) to their contact details – a QR Code can do this automatically for them. You can link a QR Code to a “mailto:” address, which automatically opens and starts a draft to the linked email, or to directly add a phone number to their contacts… All with a simple scan and click through every smartphone’s basic/default camera app! You can do this using our QR Code Generator app, and it’s all free! 

Self-Guided Tours

Running an art exhibit, or maybe you just offer company/facility tours? You know, one of the creative possibilities for QR Codes is creating a self-guided tour! There are two simple ways you could go about this: adding QR Codes to scan next to the piece of art (or room, whatever you want to show off!) that has the related information. This also adds a level of interactivity to your exhibits, which makes it more hands-on and fun for and tourers! On top of this, it also makes the entire tour trackable – you can see data and statistics on which QR Codes has been scanned, which can provide useful information e.g.: on what piece was most popular.

Another way you could run a self-guided tour, is by using the QR Code to link to a video or audio (or even app) that plays as the person walks through the exhibit. This QR Code scenario has already been implemented in some museums and art galleries. It’s quite popular, and an invaluable way to gain data. Along with that, you could even add in call-to-action buttons, urging the consumer to share the exhibit on Social Media (or even sign-up for a newsletter! Possibilities are near-endless).

For Event RSVPs

Sick of hosting business events like get-togethers, meetings, or presentations and nobody RSVPs? Maybe, it’s because the sign-up or check-in process is too tedious. QR Codes cuts down the time tremendously, and makes it, so people can even check-in before the event as long as they can scan the QR Code! 

This is more efficient than the typical pen-and-paper RSVP/sign-in method, or using tools like Facebook Events. Almost everybody has a smartphone with a camera that scan QR Codes. On top of that, due to services like Google, it can autofill their information into the RSVP or check-in forms you link to in the QR Code. 

Get Started With QR Codes Now!

Create your own QR Codes completely free using our Code Generator! Create a range of codes, from URL links, contact forms, and track all the stats! You can even customize the design and size.

Make A QR Code!

The post 8 Creative Uses For QR Codes in Business (and Marketing) appeared first on eQRCodes.com.

If your company hasn’t already adopted using QR Codes, the best time is to start now! The new form of barcode has been spreading like wildfire across the globe, and usage is up into the billions. From marketing to even the medical field, QR Codes have widespread usage. In particular, businesses putting QR Codes on their product label has become popular. Why are they doing this? What can a QR Code do?

We’re here to help you create QR Codes for your businesses, and explain the benefits! Businesses are adopting QR Codes because they can hold so much more data than a simple barcode. From allowing customers to find your website or more product details through just one simple click—to even holding data like phone numbers, images, or email addresses. It’s invaluable.

On top of that, QR Codes are much cheaper and efficient than a typical barcode. It’s also great for driving user engagement, and you can directly track the number of users who scan it. Nearly everybody has a smartphone that is capable of scanning one of these codes, as stock camera apps come with a built-in QR Code function.

How do you create QR Codes?

All it takes to create a QR Code is a few clicks—then you’re ready to start distributing! You can throw QR Codes on anything, from business cards, advertisements—and in particular, we’ll be focusing on adding them to product labels. First of all, there are quite a couple of QR Code creators online—but we offer our own QR Code Generator tool.

It’s quite versatile—and best of all, completely free! You can edit the size, and style, as well as even add images to the design! On top of that, you can have the QR Code link to your website, an image, text, or even business information like phone or email. You can just print out the QR Code and then place it anywhere—A business card, a handout, a poster in your store—anything! 

The whole process only takes a few clicks, and then you can get straight to boosting your company. If you want a more in-depth view on using QR Codes to grow your business—check out our article here. We have some tips and good use-case examples there.

Should you use a dynamic QR Code?

Did you know—there is a range of QR Code types? We go through the different variations available more in-depth in this blog post here. We want to specifically focus on the dynamic QR Codes. What are they? Are they better than your typical, static QR Code?

Static QR Codes, once generated and printed can’t be changed. It’ll always have to link the same the URL or other data you attach to it. Whereas, a dynamic QR Code can be changed—even after launch. After a few weeks, or even months, you can update the URL and have the code link to something else. 

Dynamic QR Codes are flexible and advances. How does it work? It’s done by the generator creating you a “special” URL link which then is set to redirect to your chosen website.  The special URL stays static and is what is connected with your QR Code, however, you can change it to redirect to any URL whenever you want.

This is time-efficient, and better for production in the long run. Running a new marketing campaign? You won’t need to print out a whole new set of QR Codes—you can just reuse the same ones. This also means you won’t have to reprint the QR Codes for new products, and you can keep pre-existing products circulating. 

 

Why should you add QR Codes on product labels?

There are a few reasons why you should add QR Codes on product labels.

1. Customers could scan the QR Code to find out more information on the product. It also reduces the amount of information you include the on the packaging or product itself—which gives a cleaner, more minimalist style which is appealing to customers.
2. You can use the QR Code to link directly to your business/company website or to a product review/survey form. Statistics have shown users are more likely to participate in activities like surveys when they’re easily accessible – eg: just one click away with a QR Code.

For example, if you’re selling beauty products—you could use a QR Code to provide detailed information on the ingredients and what skin types it’s good for. It could also include “How To” videos for applying the makeup and show recommended products.

Things To Consider:

QR Codes sound magical right? Well, before you jump into adopting them and print out a few dozen thousand – there are a few things to consider. Are they right for your company? QR Codes can be used in a diverse range of scenarios, like in entertainment and marketing. Think about what you want to use them for first before deciding on what type of QR Code you want to use.

For example, if you’re running a promotional campaign, or your products might receive updates later down the line—or you might change your mind and want to add more information, a dynamic QR Code might be best. You also want to consider the placement of the QR Code. You want to put it in a spot that is easily scannable, and visible to the user. At the same time—you don’t want it to be an eyesore and take up the entire label. Keep in mind: QR Codes can’t be placed on rounded surfaces like barcodes can. 

Why are QR Codes the new go-to for businesses?

So, why have businesses been so quick to jump on the QR Code train? Why should you use QR Codes on product labels? The code has existed for decades, but it has only seen an exponential rise in popularity in recent years. Unfortunately, this rise can be attributed to the global pandemic – it’s widespread adoption was a side-effect of COVID.

Companies and organizations were turning to QR Codes to implement more hands-free ways to do activities such as: contactless purchasing, quick tracking, and even surveys without having to interact face-to-face. This has led to the realization that QR Codes could be used in day-to-day activities, and improve overall quality of life for the users and organizations using them. 

A great example of QR Code implementation is restaurants and cafés using them for allowing customers to peruse the menu, and purchase from them. Not only is this safer for the restaurant because it’s contactless, but it’s also more efficient. There’s no more need to wait in a line to process payments, and it makes everything faster—from ordering food, to delivering food, and assigning table numbers. It also removes the need issue of wrong orders! 

Governments have also been adopting QR Codes for use in tracking. For example, in Australia, it was used as the main source of tracking COVID-19 positive people and where they’ve been. Let’s take a look at the QR Code statistics for 2022! Whilst Asian countries have been the quickest to adopt QR Codes, it’s quickly being used everywhere worldwide—from Australia to the UK and America.

Mobileiron conducted a survey that had participants from the UK and Europe to showcase QR Code usage. It was reported that over 85% of participants had scanned a QR Code before, and over 35% scan one once a week. Just last year, it was reported that QR Code payments had hit $2 trillion, and it’s estimated this will grow to a behemoth $3 trillion by 2025 globally! It’s a sign that it’s time to adopt this new technology, and jump on the train before it leaves without you!

In 2021 alone, over 75 million people scanned a QR Code on their smartphone. This is a huge increase over the 2020 by 15.3%! And the statistics is only growing steeper and steeper from here. If you want a more detailed breakdown of the growth of QR Codes and statistics over the years, check out our QR Codes – How big are they? article.

 

Get Started With QR Codes Now!

Create your own QR Codes completely free using our Code Generator! Create a range of codes, from URL links, contact forms, and track all the stats! You can even customize the design and size.

Make A QR Code!

The post How and Why to Add QR Codes to Your Product Labels appeared first on eQRCodes.com.