QR codes have been around for nearly 30 years and with billions of people now having smart phones in their pockets, they are becoming more relevant by the day.
A smartphone is used to scan the QR code, which converts the scanned code into a destination, such as the URL for a website. This means that a user can scan the code and it pops open a specific page on the company website, saving the user from having to manually type in the URL and avoid any typos.
QR Codes have become more common in companies advertising and marketing efforts since it provides a way to access the brands content such as website, files such as menus or product sheets, or allows other desinations such as creation of SMS messages, or composing a new email. This lowers the barrier for the customer to access these dgiital destinations, thereby increasing the conversion rate and lower the friction between the customer and the products/services.
Most smartphones today can scan QR codes by using the default camera application. On an iPhone, for example, users can simply open the camera app, scan the QR code by hovering over the code as if going to take a photo, and the camera will pop open a message “Open with Chrome” or “Open with Safari”, which when clicked opens the QR code destination on the users phone.
QR code appear all over, from magazines, signs/billboards, buses, business cards, menus, store fronts, and more. Simply put, they are an effective way to allow users to connect to the digital content of any company, worldwide.
Below are some of the most common use cases of QR codes today: